{HERMèS' SUCCESS HAS BEEN DRIVEN BY DEFICIENCY

While a lot of deluxe brand names drive exposure through social media advertising and marketing, celebrity partnerships and style shows, Hermès which began as a saddlery and which still hand-stitches the lion's share of its natural leather bags hasn't. Its major items have not transformed a lot in decades; it does not have TikTok, and doesn't prov